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Kënga Magjike was created by singer, composer, host and organizer Ardit Gjebrea and began airing in 1999. It usually airs each November, with a few exceptions. It was originally aired as a three or four night event similar to Festivali i Këngës; however, in 2005 a new format of presenting the songs was introduced.
Each song was broadcast one month prior to the semi-finals and the final in a special edition called "Duke Pritur Kënga Magjike..." (Awaiting Kënga Magjike...), giving the viewers a chance to vote for the songs that would pass on to the semi-finals through phone, text or online in the festival's official website. A jury was also used when determining which songs made it to the next stage.
This format was later replaced by the current system, where groups of songs are presented weekly in the E Diela Shqiptare (The Albanian Sunday) show on Klan TV hosted by Ardit Gjebrea. Established singers automatically pass to the semi-finals stage, while newcomers must rely on the verdict of a professional jury.
Once the semi-finalists are determined and their acts are performed in the semis, it is the singers themselves who must vote for each other in a 1-through-30 (skipping 23, 25, 27, 28 and 29) point system to determine both the songs that will reach the finals and their final ranking. The professional jury, the organizers of the festival and the TV station are tasked with determining the titles of the prizes that each finalist will be awarded.
